Will SEO die soon?

Search engines will be as long as people want to search for queries on the internet. As long as search engines exist, webmasters will need to optimize for search engine algorithms. In this case, why do we keep hearing that SEO is dying or dead?

The most obvious reason is that the number of internet searches continues to skyrocket. More internet searches only mean SEO will become even more important.

Dead SEO strategies

Focus on Link Building

The quality and relevance of your links matter much more than just quantity, and therefore sending your links to random digital directories no longer has the desired effect.

Over-optimizing for Your Focus Keyword

Instead of stuffing your opening paragraph with a certain keyword, which can hamper user experience with awkwardly phrased headlines and sentences, it’s more important to optimize your content for readability, user experience, and solving the user queries.

Focusing on Search Engines Over People

The primary goal of Google is to provide its users with the most valuable and relevant results possible. As a result, your site can benefit greatly by focusing on improving the experience a user has on your site. Certain user experience indicators you will want to improve are the time a person spends on the page, the number of pages they view when accessing your site, and how far they scroll down your page before leaving the site.

SEO Tactics Still Alive

Playing the Long Game

SEO experts agree that focusing on the long-term is the name of the game. Getting a page to rank on the first page of SERPs for any meaningful keyword takes time. Usually at least a year. It is not going to get any easier to dethrone first page results that have been there for months or even years.

Writing High-quality Content

If you want your content to rank, it needs to be over 1,000 words, well written and structured for a great user experience. On top of that, you will probably have to share it via every channel you can think of.

Do Topic Research, Instead of Keyword Research

Keywords research is old-school style. Besides, keywords are on their way out. It is more important that your content be topically relevant than be perfectly optimized for certain keywords.

SEO ISN’T GOING TO DIE

SEO is not dying. Search engines will not allow it. The fact that SEO changes as fast as any vertical does not mean it is on the way out. Does it mean SEO will continue to get more complicated? Probably. Does it mean it will die? Not in the near or distant future. Google even has SEO guides that outline how to, in their own words, “make it easier for search engines to crawl, index and understand your content.”