5 Marketing Books for BeginnersMar 18, 2021 4328 seen
1. "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout
The first book to teach you how to deal with the problems of communicating with a skeptical audience. Positioning describes a revolutionary approach to creating a “position” in the mind of a prospect, reflecting the strengths and weaknesses of the company and its competitors.
The authors explain how to:
Choose the best name for your product
Determine when-and why-less is more
Build your strategy around your competition's weaknesses
Analyze recent trends that affect your positioning.
2. "The 1‑Page Marketing Plan" by Allan Dib
The 1-Page Marketing Plan makes creating a marketing plan simple and easy. In literally a single page, you’ll be able to map out your own marketing plan and go from zero to hero. With this book, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
In this book you'll discover:
How to get new customers, clients, and how to make more profit from existing ones.
Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
How to close sales without being needy, or obnoxious while turning the tables and having prospects begging you to take their money.
3. “This Is Marketing” by Seth Godin
In this book, the author teaches you how to identify your smallest audience; draw on the right signals and signs to position your offering.
The author brings motivation and perspective, nevertheless, he lacks practical advice.
Readers of this book can learn:
The good side of marketing
Creating a community
Creating sales that feel good
4. "New Rules of Marketing and Pr" by David Meerman Scott
In The New Rules of Marketing and PR, the author predicts that the real challenges of marketing and PR in the coming years will be staying at the forefront of various online ways of communicating with customers.
According to him, “smart marketers everywhere have altered the way they think about marketing and PR”.
5. “The 22 Immutable Laws of Marketing” by Ries and Trout
This holy bible of marketing was published in 1993. Authors teach you about the undeniable laws of promotion, advertising, and building excellent products. This is impressive, but immutable marketing laws, like physics laws, didn’t change in the past 30 years.
Why you should read this book:
You will save time
You will understand the key concepts
Expand your knowledge of marketing